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Hybrid Software promotes Peter Kincaid to VP of sales

He brings both sales experience and technical skill sets to his new role.

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By: Steve Katz

Associate Editor, Label & Narrow Web

Hybrid Software, the software provider for labels and packaging, has announced the promotion of Peter Kincaid to the role of vice president of sales, North America. His responsibilities will include a focus on the direct sales group and channel partners throughout the US and Canada.

Kincaid has more than 20 years of experience in print and prepress for packaging; both on the production and vendor sides of the business. He takes specific interest in helping customers achieve greater efficiencies with the help of modern, innovative software. Kincaid has spent the past seven years in sales roles with Hybrid Software. Previously, he was senior solutions architect at Schawk! and director of software deployment at Esko. He began his career in prepress for the Publication Division at Black Dot Group and at Classic Color.

“Our organization has grown nearly 30% in the past couple of years. As the economy and the world opens up, I need to focus on issues other than sales, particularly the business, OEM relationships, and marketing programs,” states Mike Agness, Hybrid Software’s executive vice president, Americas. “Hybrid Software considers developing customer relationships a very important facet of our business. Pete built strong customer connections while maintaining a very special technical skill set. He has also demonstrated effective management skills in the past. It is no surprise that Pete has been one of our company’s top sales performers globally, year over year. I look forward to working with him in his new position.”

Kincaid’s appointment is effective immediately.

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